The Free COO

Free Advice for Building and Running a Startup Company

The Free COO - Free Advice for Building and Running a Startup Company

How to increase online sales with 4-Tell

Ken Levy, Co-Founder and CEO of 4-Tell, a Portland, Oregon based start-ups reveals secrets on how to increase online sales and boost all metrics of your ecommerce site. With 4-Tell’s Boost recommendation engine and services for online shopping carts, email and newsletters, merchants can realize up to 67% increase in online sales.

For more information on 4-Tell or to reach Ken Levy go to: www.4-tell.com

Tax planning for startup companies

Alan Gassman and Erica Pless are tax attorneys in the the Clearwater, Florida area. Both are experts in helping founders figure out the right corporate structure for their business and personal situations as well as many other tax strategies for your business.

In this interview we talk about the how to select a corporate attorney, the tax implications of options, tax planning for your exit strategy, paying minimal salaries and dividends in your S corporation, protecting your company in probate and many other critical issues.

We’ll also discuss Alan’s book “The Annihilation of Wealth 2013”

Alan Gassman  Erica Pless

To contact Alan Gassman visit Gassman Law Associates
Erica Pless can be found at The Pless Law Firm

PPCIan shares the latest advice on SEM

Ian Lopuch, VP, Search Marketing of eHealthInsurance and author of PPCIan returns to The Free COO to offer incredible advice for entrepreneurs.

Learn about online marketing technologies, search engine trends for 2012 and 2013, careers in online marketing and top 3 tips for online marketers.

Ian is The Free COO’s first repeat guest and for good reason. He is always an exciting speaker and in this 90 minute interview you’ll get so many great actionable takeaways for your company that it will more than compensate you for your time spent listening. This is a must hear interview.

Be sure to follow Ian’s frequent posts on www.PPCIan.com

And be sure to catch The Free COO Thursdays at 4:00pm Pacific Time live on Spreaker, Facebook and right here.

Expert PPC tips from David Rodnitzky

David Rodnitzky is CEO of 3Q Digital of San Mateo, California (formerly PPC Associates). 3Q Digital is a professional services firm offering internet marketing help in the areas of Search Engine Optimization (SEO), Pay Per Click advertising (PPC), Search Engine Marketing (SEM) and more. They cover traditional advertising on Google, Microsoft AdCenter (Bing and Yahoo!) plus many other search engines. Plus, 3Q Digital can help with social marketing strategies and execution for platforms like Facebook, LinkedIn, Twitter and more.

David is a expert in the field of SEO and SEM having worked at companies like Aderactive and Merchantila prior to founding 3Q Digital. He is also on the advisory board of Marin Software, MediaBoost and Mediacause.

He is a regular speaker at major SEM conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and Search Marketing Standard. I believe you can catch David and SMX east in a couple weeks in New York.

Learn about all things PPC and why long tail marketing is giving way to wide tail marketing.

The Free COO airs live on Thursdays at 4:00pm Pacific Time

Also check out 3Q Digitals blog and Facebook PPC site

How to find happiness at work

Srikumar Rao is a noted author, lecturer, professor and founder of The Rao Institute. He is the author of the course “Creativity and Personal Mastery”, the only MBA course in the world which has its own alumni association.

Professor Rao talks about his career and how it led him to a life-long mission to help others be more happy and successful in their careers.

This is an amazing interview with a truly amazing person.

Be sure to pick up Professor Rao’s books:


  

How to hire the best talent for your startup

Lisa Kolenda is head of executive search for Omidyar Network. Lisa discusses the ins and outs of recruiting, securing and retaining the best personnel for you startup company.

We talk about building a company culture, what sort of events work best for rewarding your team, and tools for managing the hiring process.

This is a highly informative show for any entrepreneur who is looking for great talent. Which means its a must listen for all entrepreneurs!

The Free COO radio show offers free advice for building and running a startup company. Listen in live on Thursdays at 4:00pm Pacific Time on Spreaker. Join in the live conversation via Spreaker’s chat function in the player.

Bloomberg BusinessWeek could use a business lesson

I have been a Bloomberg BusinessWeek subscriber since 1975. I’ve also had The New York Times home delivery for over a decade. Both print subscriptions grant my wife and me digital rights access on both of our iPhones or iPads.

In March I decided that I’m so happy with my digital access that I no longer wanted to receive a print copy of BusinessWeek or the NY Times.

New York Times understands that eliminating the print delivery is a huge cost and environmental savings and simply allowed me to change my subscription to digital access only. Doing so drops the rate from $65 per month to $20 per month while still granting access to my wife and me on our individual iPads and iPhones. A simple phone call was all it took and the $480 annual savings almost paid for my iPad.

But BusinessWeek is another story altogether. When I called to change to digital-only service they said I’d have to cancel my print subscription and order a new subscription from the Apple App Store. Read more…